NYX officially announced Maite Perroni as their spokes model at their launch party in Mexico City on September 27, 2007. The first photo shoot was in July 2007, in Los Angeles and Santa Barbara, California, which spanned across three days. Since the union, NYX and Maite have received abundant accolades, support from fans and customers, and have built a larger following by uniting them.

About NYX: Founded in 1999 by Ms. Toni Ko and headquartered in Los Angeles, CA, the primary goal was to provide professional quality cosmetics at discount store prices. Today, NYX accomplished that challenge. It is one of the top cosmetics companies with outstanding growth in the United States. Its products are characterized as ultramodern and are directed for the public, with emphasis on makeup artists and adventurous makeup aficionados with their wide range of bold colors that never discontinue. As for the name, NYX stands for the Greek goddess of night comparing her by way of metaphor to the young 'goddesses' that show sophistication and boldness in the modern-day night scene. NYX products are marketed in more than thirty countries, covering five continents, and are selling in stores such as Ultra, Longs, Rite Aid, independent salons, and bricks-and-mortars across the globe.

About Maite Perroni: She won our hearts in her debut as "Lupita" in the hit Spanish youth series "Rebelde" and left us with a special message that anything is possible. She was born on March 9, 1983 in Mexico City D.F. At only eleven months old, she and her family moved to Guadalajara. An accomplished singer, actress and songwriter, Maite gained popularity as an actress playing Lupita and as a singer being a member of the Latin phenomenon group RBD, in which she is said to be the "mother" of the group. She studied in Mexico's Center of Artistic Education for two years where she discovered her passion for acting. Maite is involved in various charities and enjoys volunteering her time for those in need. Maite's love for dance led to a campaign with sport giant Nike that promoted the importance of dance. Receiving a great amount of support from the Hispanic population in the US, NYX strengthened the bond by enlisting Maite as their spokes model and hiring advertising specialists Patricia and Tony Gracia of Power Media Group, Inc. to oversee their campaign focusing on the Hispanic market. www.nyxcosmetics.com