In a world that is dealing with economic instability, how can companies get more out of their shrinking marketing budgets? The need for integrated and non-traditional marketing strategies continues to increase along with the need for agencies with the capabilities to satisfy them. According to mediavillage.com, marketers and media agencies are significantly increasing their commitment to integrated marketing and promotional relationships by developing new business models and rethinking traditional media approaches.

Armed with a new organizational approach, The Cartel Group, a full service multi-cultural marketing communications firm, is ready to meet these growing needs. The multiple ADDY award-winner is looking ahead to attracting new clients and sharing their new groundbreaking approach with the industry.

Cartel is The Inter-Cultural Bridge(TM), connecting brands with consumers and vice versa

"Cartel is The Inter-Cultural Bridge(TM), connecting brands with consumers and vice versa," said Sean Salas, President. "Our people make up the bridge, with each part being equally integral and important," he added.

Classic organizational charts typically display agency executives on top, worker bees on the bottom. At Cartel, the leaders are the bridge's pillars of strength and support, not barriers with a purely supervisory role. The result of this philosophy is less layers of management and more working capital. That's where the increased efficiency comes from and translates into more value from agency manpower.

"There are no titles and no rules to follow, except having a very clear understanding that respect for everyone's areas of expertise is a must," said Rosario Delapena-Garza, Executive Creative Director. "The only way we can be successful is by opening the channels from where ideas can flow, outside the core creative group," she added.

Cartel's redesign also includes a new home, which is located in the old IRS building in San Antonio, Texas.

"We are very excited to be in our new home! It is providing ample space for growth and opportunity. This is a great time for Cartel and there's plenty more to come," said Victoria V. Negrete, CEO. "Stay tuned."

About The Cartel Group
The Cartel Group is a different kind of full service marketing communications group. The Cartel Group is powered by various strategic partners that have leading specialties in each key discipline: brand advertising, market and consumer knowledge and insights, creative, media planning and buying, direct marketing, online solutions, promotions, public relations, entertainment, sports, grassroots and event marketing. The Cartel Group bridges the gap of unfamiliarity that exists between consumer and product. The Cartel Group calls this the Inter-Cultural Bridge(TM) and they are the architect and gatekeeper that provide a path across connecting consumers to brands and vice versa. Although primarily specialized in the Hispanic market for over a decade, its ability to break the stereotypes, in addition to forward-thinking revolutionary ideas and integrated solutions have delivered positive results for General Market and Multi-Cultural clients.